https://melikaskanarp.cargo.site melikaskanarp Thu, 04 May 2023 06:28:45 +0000 https://melikaskanarp.cargo.site en https://melikaskanarp.cargo.site/Folkoperan Thu, 04 May 2023 06:28:45 +0000 melikaskanarp https://melikaskanarp.cargo.site/Folkoperan <img width="1800" height="800" width_o="1800" height_o="800" data-src="https://freight.cargo.site/t/original/i/dd24ba3e27cbe5fee4d97eb4785c8b5b3105735b784fd1481b545c825034ab9d/Folkoperan_RiddarBlaskagg-1800x800.png" data-mid="177619590" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/dd24ba3e27cbe5fee4d97eb4785c8b5b3105735b784fd1481b545c825034ab9d/Folkoperan_RiddarBlaskagg-1800x800.png" /> <img width="2630" height="1472" width_o="2630" height_o="1472" data-src="https://freight.cargo.site/t/original/i/ae056caeaa1bb2dcea1d390973c0ed739b80e34fe4461c99f76599611b4e32f6/Skarmavbild-2023-05-04-kl.-09.15.09.png" data-mid="177621947" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/ae056caeaa1bb2dcea1d390973c0ed739b80e34fe4461c99f76599611b4e32f6/Skarmavbild-2023-05-04-kl.-09.15.09.png" /> <img width="2417" height="1333" width_o="2417" height_o="1333" data-src="https://freight.cargo.site/t/original/i/9423a0a27b7166a95d3eb02b0afc7053519ac6b0fd752fa21da472670db4c70e/FOOP-0003-DN-1160x640px-MK-V1.png" data-mid="177619622" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/9423a0a27b7166a95d3eb02b0afc7053519ac6b0fd752fa21da472670db4c70e/FOOP-0003-DN-1160x640px-MK-V1.png" /> <img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/b5bd0305882beb88ec18931739d158b918533ace625b002e0b68d747bab8c53f/folkoperan-3.jpeg" data-mid="177619585" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/b5bd0305882beb88ec18931739d158b918533ace625b002e0b68d747bab8c53f/folkoperan-3.jpeg" />Art Direction and Final Artwork for a campaign surrounding the premiere of Barbe-Bleue at Folkoperan, Stockholm’s contemporary opera house known for reimagining classical works for a modern audience. The campaign concept was designed to mirror the opera’s darkly playful tone and psychological depth. The design aimed to spark curiosity and challenge expectations, inviting both seasoned opera-goers and new audiences into Barbe-Bleue’s world. The work spanned posters, digital ads, motion graphics, and program materials, ensuring a cohesive and emotionally charged presence across all platforms. &nbsp; Art Direction / Printed marketing / Digital marketing https://melikaskanarp.cargo.site/Info Thu, 07 Apr 2022 12:06:09 +0000 melikaskanarp https://melikaskanarp.cargo.site/Info Hi! I’m a Graphic Designer with 10+ years of experience in a wide range of design disciplines. Specialized in typography-driven brand design and campaign art direction and design. I have a background in arts and academia, and like to use that experience in my work. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/cd95114739aa89e0b037de7c827b019dc53c53fe4979685d934fc42a9da3e3b0/IMG_20230414_105642_793.jpg" data-mid="177621296" border="0" data-scale="56" src="https://freight.cargo.site/w/800/i/cd95114739aa89e0b037de7c827b019dc53c53fe4979685d934fc42a9da3e3b0/IMG_20230414_105642_793.jpg" /> Name: Melika Söderlund Kanarp Location: Uppsala county, Sweden melikakanarp@gmail.com Linkedin https://melikaskanarp.cargo.site/Goodbye-Kansas-1 Thu, 07 Apr 2022 12:16:13 +0000 melikaskanarp https://melikaskanarp.cargo.site/Goodbye-Kansas-1 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5f21c2928c565447b48e6cc282f1135398123ab316e55494dcdbcf8e33d1a40b/stationary_closeup.jpg" data-mid="138968322" border="0" src="https://freight.cargo.site/w/1000/i/5f21c2928c565447b48e6cc282f1135398123ab316e55494dcdbcf8e33d1a40b/stationary_closeup.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2e69937ba92a68454dade55f2b8d188891ebbdc2590f4003167c2399f653379a/jacka.jpg" data-mid="138968703" border="0" src="https://freight.cargo.site/w/1000/i/2e69937ba92a68454dade55f2b8d188891ebbdc2590f4003167c2399f653379a/jacka.jpg" /> <img width="2848" height="1586" width_o="2848" height_o="1586" data-src="https://freight.cargo.site/t/original/i/0acc098af8b6a7365d73e7a173a9b18c407ac73b38501dd6cbc069d252db874b/GBK.png" data-mid="138979995" border="0" src="https://freight.cargo.site/w/1000/i/0acc098af8b6a7365d73e7a173a9b18c407ac73b38501dd6cbc069d252db874b/GBK.png" /> Art Direction and Lead Design in the rebranding of Goodbye Kansas Group, with a particular focus on its flagship division Goodbye Kansas Studios - a renowned creative studio specializing in visual effects, motion capture, digital characters, and immersive storytelling. The new visual identity draws inspiration from the golden age of cinema, capturing its timeless design and bold narrative while integrating it with the cutting-edge innovation that defines Goodbye Kansas. This combination reinforces the studio’s position in the entertainment industry while also invoking the emotional resonance of classic film history, aligning the company’s name and services with a visual language that is both iconic and forward-leaning. The logo design, colour scheme, typography and visual elements work together to reflect the studio’s dual commitment to artistry and technology. Art Direction / Re-branding/ Print / Digital / Web https://melikaskanarp.cargo.site/Kulturnatt-Stockholm Tue, 29 Sep 2020 07:18:14 +0000 melikaskanarp https://melikaskanarp.cargo.site/Kulturnatt-Stockholm <img width="3346" height="1872" width_o="3346" height_o="1872" data-src="https://freight.cargo.site/t/original/i/fab27bcd9189a9e37e7b6dd018fd4bfe332049056efb365b43d9fa1905942d25/Skarmavbild-2020-12-22-kl.-09.25.05.png" data-mid="94648685" border="0" src="https://freight.cargo.site/w/1000/i/fab27bcd9189a9e37e7b6dd018fd4bfe332049056efb365b43d9fa1905942d25/Skarmavbild-2020-12-22-kl.-09.25.05.png" /> <img width="1326" height="1200" width_o="1326" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e2a3154fa26bea9b602e5dc4dacc49c4fe4d8c557bf9621e62144b1926f49923/20190416_173154.png" data-mid="94811063" border="0" src="https://freight.cargo.site/w/1000/i/e2a3154fa26bea9b602e5dc4dacc49c4fe4d8c557bf9621e62144b1926f49923/20190416_173154.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/fdc4c7e628487cc3e6660600584d5ae894ade31ab56bd0d3f8bdf66c017b2f58/Kulturnatt-Stockholm-Affisch-1024x1024.jpeg" data-mid="138971108" border="0" src="https://freight.cargo.site/w/1000/i/fdc4c7e628487cc3e6660600584d5ae894ade31ab56bd0d3f8bdf66c017b2f58/Kulturnatt-Stockholm-Affisch-1024x1024.jpeg" /> Re-design of Stockholms Culture Festival - an annual event where the city invites the public to explore Stockholm’s cultural scene in collaboration with a wide range of institutions, including museums, galleries, theaters, and independent actors. The new visual identity was inspired by the movement of people through the city and the shifting lights of Stockholm at night, seen from a bird’s-eye view. The design captures the energy and flow of the evening, using abstract forms and subtle light-based elements to evoke a sense of exploration and connection. Applied across printed programmes, digital formats, and signage, the visual identity offered a cohesive and contemporary expression of the festival’s purpose - celebrating culture, openness, and the shared experience of the city after dark. Art Direction / Re-design / Printed marketing / Digital marketing / Printed programme https://melikaskanarp.cargo.site/Stockholm-Culture-Festival Wed, 12 Sep 2018 12:56:30 +0000 melikaskanarp https://melikaskanarp.cargo.site/Stockholm-Culture-Festival <img width="1536" height="1623" width_o="1536" height_o="1623" data-src="https://freight.cargo.site/t/original/i/6539c0d9388f21b3ac801fd205e4e0b2efcc11dd8777855de73ec2bcd7ede901/t-bana.jpg" data-mid="24040757" border="0" src="https://freight.cargo.site/w/1000/i/6539c0d9388f21b3ac801fd205e4e0b2efcc11dd8777855de73ec2bcd7ede901/t-bana.jpg" /> <img width="3871" height="3024" width_o="3871" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e2f882a13f08d32b743375593d352e05eb9f5797db0d2cde78ca56dfc2408997/WAS-infohub.jpg" data-mid="24040764" border="0" src="https://freight.cargo.site/w/1000/i/e2f882a13f08d32b743375593d352e05eb9f5797db0d2cde78ca56dfc2408997/WAS-infohub.jpg" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5fb2f89cdb440b86407ddabd9875f28f76a055c8f269590f4273112190604672/20180817_171938.png" data-mid="94816054" border="0" src="https://freight.cargo.site/w/900/i/5fb2f89cdb440b86407ddabd9875f28f76a055c8f269590f4273112190604672/20180817_171938.png" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b408af4918d2d418503742e4600b4502244548fa2cd7fa7b12d652341269cae7/20180815-HermanCaroan-172101-0138.jpg" data-mid="24040733" border="0" src="https://freight.cargo.site/w/1000/i/b408af4918d2d418503742e4600b4502244548fa2cd7fa7b12d652341269cae7/20180815-HermanCaroan-172101-0138.jpg" />Re-design of Stockholm Culture Festival and youth festival We Are Sthlm - two free, annual festivals hosted by the City of Stockholm, inviting citizens and visitors to experience live music, dance, film, and art in the heart of the city. The visual identity centered around a colorful chameleon - a symbol of change, diversity, and adaptability. It reflects the dynamic nature of the festivals, whose programmes shift each year to include a wide range of cultural expressions and voices. The design embraces bold color, fluid forms, and playful motion, creating a visual language that is both vibrant and flexible. The identity was applied across print, digital, signage, and stage environments, offering a cohesive yet versatile framework that supports both the broad, family-friendly appeal of the main festival and the youthful energy of We Are Sthlm. Art Direction / Re-design / Printed marketing / Digital marketing / Printed programme https://melikaskanarp.cargo.site/Skuldmonstret-Kronofogden Wed, 28 Oct 2015 11:59:37 +0000 melikaskanarp https://melikaskanarp.cargo.site/Skuldmonstret-Kronofogden <img width="800" height="400" width_o="800" height_o="400" data-src="https://freight.cargo.site/t/original/i/8825d0f2db2b8569ae2ead8b92450d8169ee3fc1ab9e8601666005cd4f7b888e/Skuldmonstret_2_2_800.jpg" data-mid="24035652" border="0" src="https://freight.cargo.site/w/800/i/8825d0f2db2b8569ae2ead8b92450d8169ee3fc1ab9e8601666005cd4f7b888e/Skuldmonstret_2_2_800.jpg" /> School project at Medieinstitutet, Stockholm. A concept aimed at increasing awareness among young people that they can contact Kronofogden—Sweden’s Enforcement Authority—for guidance before financial issues spiral out of control. The campaign centers around “The Debt Monster”, a character symbolizing both the emotional weight of financial stress and the real-life consequences of unmanaged debt. As the monster grows, it begins consuming everyday essentials - illustrated humorously by the idea of it stealing toilet paper (something that becomes a luxury if you are broke). The visual tone is playful and takes the edge of a serious topic, making it approachable while still highlighting the risks of waiting too long to seek help. Art Direction / Storyboard / Acting Direction / Music Supervision With&nbsp;Sara Shahbazi and&nbsp;Martin Schrammel https://melikaskanarp.cargo.site/Ubiq Wed, 12 Sep 2018 13:48:20 +0000 melikaskanarp https://melikaskanarp.cargo.site/Ubiq <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/6a1424844b67eb481fe00eb6eaa3466c254f8b116bb68d5a81a74c9f60aa527d/business_card-ubiq.jpg" data-mid="24049481" border="0" src="https://freight.cargo.site/w/1000/i/6a1424844b67eb481fe00eb6eaa3466c254f8b116bb68d5a81a74c9f60aa527d/business_card-ubiq.jpg" /> Re-design of Ubiq Solutions, a company offering custom signage solutions for retail environments, office spaces, and creative installations. The new identity balances function and personality - combining a playful logo and vibrant color scheme with a clean, architectural typographic system. The contrast between expressive visual elements and a structured layout reflects Ubiq’s ability to merge creative expression with practical application, making spaces both clear and compelling. Art Direction / Print / Digital / Web