Art Direction and Lead Design in the rebranding of Goodbye Kansas Group, with a particular focus on its flagship division Goodbye Kansas Studios - a renowned creative studio specializing in visual effects, motion capture, digital characters, and immersive storytelling.

The new visual identity draws inspiration from the golden age of cinema, capturing its timeless design and bold narrative while integrating it with the cutting-edge innovation that defines Goodbye Kansas. This combination reinforces the studio’s position in the entertainment industry while also invoking the emotional resonance of classic film history, aligning the company’s name and services with a visual language that is both iconic and forward-leaning. The logo design, colour scheme, typography and visual elements work together to reflect the studio’s dual commitment to artistry and technology.