



Re-design of Stockholm Culture Festival and youth festival We Are Sthlm - two free, annual festivals hosted by the City of Stockholm, inviting citizens and visitors to experience live music, dance, film, and art in the heart of the city.
The visual identity centered around a colorful chameleon - a symbol of change, diversity, and adaptability. It reflects the dynamic nature of the festivals, whose programmes shift each year to include a wide range of cultural expressions and voices.
The design embraces bold color, fluid forms, and playful motion, creating a visual language that is both vibrant and flexible.
The identity was applied across print, digital, signage, and stage environments, offering a cohesive yet versatile framework that supports both the broad, family-friendly appeal of the main festival and the youthful energy of We Are Sthlm.
Art Direction / Re-design / Printed marketing / Digital marketing / Printed programme